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November 15, 2009  |  More dubious copy  |  6006 hit(s)

This isn't really dubious guidance, strictly speaking. More like dubious marketing, or maybe more succinctly, WTF marketing. Check it out:

As in:
  • Wouldn't one expect a product to, like, work?
  • Is there a general expectation that (e.g.) knife sharpeners don't work?
  • When I am shopping for a knife sharpener, is the deciding factor that the manufacturer claims that their version actually is functional?
  • You can get a service mark (sm) on the phrase "This really works!" Really?
But, of course, you'll note that this is a package that belongs to me. So perhaps I should be asking myself these questions, eh?

More dubious guidance: 1, 2, 3, 4, 5.

Sabrina   15 Nov 09 - 10:27 PM

Pop - your links at the bottom appear to be broken.

mike   16 Nov 09 - 9:04 AM

Seems to have fixed itself.