About

I'm Mike Pope. I live in the Seattle area. I've been a technical writer and editor for over 30 years. I'm interested in software, language, music, movies, books, motorcycles, travel, and ... well, lots of stuff.

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A new week always seems such a hopeful thing before reality sets in.

Mike Gunderloy



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Blog Statistics

Dates
First entry - 6/27/2003
Most recent entry - 8/26/2016

Totals
Posts - 2394
Comments - 2540
Hits - 1,875,713

Averages
Entries/day - 0.50
Comments/entry - 1.06
Hits/day - 390

Updated every 30 minutes. Last: 7:51 AM Pacific


  04:19 PM

This isn't really dubious guidance, strictly speaking. More like dubious marketing, or maybe more succinctly, WTF marketing. Check it out:

As in:
  • Wouldn't one expect a product to, like, work?
  • Is there a general expectation that (e.g.) knife sharpeners don't work?
  • When I am shopping for a knife sharpener, is the deciding factor that the manufacturer claims that their version actually is functional?
  • You can get a service mark (sm) on the phrase "This really works!" Really?
But, of course, you'll note that this is a package that belongs to me. So perhaps I should be asking myself these questions, eh?

More dubious guidance: 1, 2, 3, 4, 5.

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