About

I'm Mike Pope. I live in the Seattle area. I've been a technical writer and editor for over 30 years. I'm interested in software, language, music, movies, books, motorcycles, travel, and ... well, lots of stuff.

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Quote

But though I am much against too much spending, yet I do think it best to enjoy some degree of pleasure, now that we have health, money and opportunity, rather than leave pleasures to old age or poverty, when we cannot have them so properly.

— Samuel Pepys



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Blog Statistics

Dates
First entry - 6/27/2003
Most recent entry - 7/27/2020

Totals
Posts - 2626
Comments - 2635
Hits - 2,288,072

Averages
Entries/day - 0.42
Comments/entry - 1.00
Hits/day - 366

Updated every 30 minutes. Last: 9:03 PM Pacific


  04:19 PM

This isn't really dubious guidance, strictly speaking. More like dubious marketing, or maybe more succinctly, WTF marketing. Check it out:

As in:
  • Wouldn't one expect a product to, like, work?
  • Is there a general expectation that (e.g.) knife sharpeners don't work?
  • When I am shopping for a knife sharpener, is the deciding factor that the manufacturer claims that their version actually is functional?
  • You can get a service mark (sm) on the phrase "This really works!" Really?
But, of course, you'll note that this is a package that belongs to me. So perhaps I should be asking myself these questions, eh?

More dubious guidance: 1, 2, 3, 4, 5.

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