About

I'm Mike Pope. I live in the Seattle area. I've been a technical writer and editor for over 30 years. I'm interested in software, language, music, movies, books, motorcycles, travel, and ... well, lots of stuff.

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Quote

What grammarians say should be has perhaps less influence on what shall be than even the more modest of them realize; usage evolves itself little disturbed by their likes and dislikes. And yet the temptation to show how better use might have been made of the material to hand is sometimes irresistible.

— H.W. Fowler



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Blog Statistics

Dates
First entry - 6/27/2003
Most recent entry - 4/29/2016

Totals
Posts - 2377
Comments - 2531
Hits - 1,839,239

Averages
Entries/day - 0.51
Comments/entry - 1.06
Hits/day - 392

Updated every 30 minutes. Last: 10:06 AM Pacific


  04:19 PM

This isn't really dubious guidance, strictly speaking. More like dubious marketing, or maybe more succinctly, WTF marketing. Check it out:

As in:
  • Wouldn't one expect a product to, like, work?
  • Is there a general expectation that (e.g.) knife sharpeners don't work?
  • When I am shopping for a knife sharpener, is the deciding factor that the manufacturer claims that their version actually is functional?
  • You can get a service mark (sm) on the phrase "This really works!" Really?
But, of course, you'll note that this is a package that belongs to me. So perhaps I should be asking myself these questions, eh?

More dubious guidance: 1, 2, 3, 4, 5.

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