Sunday, 15 November 2009
More dubious copy
This isn't really dubious guidance, strictly speaking. More like dubious marketing, or maybe more succinctly, WTF marketing. Check it out:
But, of course, you'll note that this is a package that belongs to me. So perhaps I should be asking myself these questions, eh?
- Wouldn't one expect a product to, like, work?
- Is there a general expectation that (e.g.) knife sharpeners don't work?
- When I am shopping for a knife sharpener, is the deciding factor that the manufacturer claims that their version actually is functional?
- You can get a service mark (sm) on the phrase "This really works!" Really?
More dubious guidance: 1, 2, 3, 4, 5.