About

I'm Mike Pope. I live in the Seattle area. I've been a technical writer and editor for over 30 years. I'm interested in software, language, music, movies, books, motorcycles, travel, and ... well, lots of stuff.

Read more ...

Blog Search


(Supports AND)

Google Ads

Feed

Subscribe to the RSS feed for this blog.

See this post for info on full versus truncated feeds.

Quote

Hierarchical and sequential structures, especially popular since Gutenberg, are usually forced and artificial. Intertwingularity is not generally acknowledged—people keep pretending they can make things hierarchical, categorizable and sequential when they can't.

Ted Nelson



Navigation





<October 2014>
SMTWTFS
2829301234
567891011
12131415161718
19202122232425
2627282930311
2345678

Categories

  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  
  RSS  

Contact

Email me

Blog Statistics

Dates
First entry - 6/27/2003
Most recent entry - 9/25/2014

Totals
Posts - 2310
Comments - 2501
Hits - 1,668,022

Averages
Entries/day - 0.56
Comments/entry - 1.08
Hits/day - 406

Updated every 30 minutes. Last: 12:46 PM Pacific


  04:19 PM

This isn't really dubious guidance, strictly speaking. More like dubious marketing, or maybe more succinctly, WTF marketing. Check it out:

As in:
  • Wouldn't one expect a product to, like, work?
  • Is there a general expectation that (e.g.) knife sharpeners don't work?
  • When I am shopping for a knife sharpener, is the deciding factor that the manufacturer claims that their version actually is functional?
  • You can get a service mark (sm) on the phrase "This really works!" Really?
But, of course, you'll note that this is a package that belongs to me. So perhaps I should be asking myself these questions, eh?

More dubious guidance: 1, 2, 3, 4, 5.

[categories]  

[2] |